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SBDC Wyoming Business Tips for Sept. 23-29 « Back to Search Results

A weekly look at issues facing Wyoming business owners and entrepreneurs from the Wyoming Small Business Development Center (SBDC) Network, a collection of business assistance programs at the University of Wyoming.

By Susan Jerke, regional director, Wyoming SBDC Network

Congratulations, you’ve made the decision to open a real brick-and-mortar retail store. The main advantage of an independently owned store over online shopping is the opportunity to really connect with customers and give them a chance to touch and try actual products.

According to the Specialty Equipment Market Association, “A physical location deepens trust by its mere physical presence. Consumers associate bricks and mortar with legitimacy. They can engage their seller face to face and work out difficulties or return products that don't meet their expectations.” We are seeing a resurgence of shoppers returning to the streets to seek out and explore new, innovative shops.

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